Just spotted this bizarre Q&A in a local lifestyle/events magazine, with the title, "Sheldon Royce: Kind of a Douche". It questions, and then begins to ridicule and lambast, a young foreigner in China who, during the course of his backpacking journeys warns locals of the dangers and evils of Amway, the direct-selling company.
It appears in this month's - June 2010 - edition of 'More Suzhou' magazine, published out of nearby Hangzhou by the 'More' advertising group, which makes two, free city events mags.
This article is either a prank that has been done with the knowledge of the 'victim'; or, it's a malicious attack on someone the writer has met (done perhaps with, or without, his consent); or, and this is more likely (given that the author's name is Keg Merrymug; who actually has a name like that?), the piece is a total fabrication. Maybe the 'More' editorial staff, hitting a nadir of existential angst, felt - ahem, realised - that no-one actually reads this shit, and so they're just making up stuff to fill all those pages that don't pertain to local events and restaurant reviews.
Why has this exercised me? Well, for a short time, I was the puppet 'English Editor' of a similar local lifestyle magazine - which shall remain nameless, since I left in exasperation at the owner's amateurishness and lack of creditable vision - and, in those few months, I saw 'my' magazine being utilised by someone only once: by a waiter to light a BBQ. Yes, it was on fire; in flames. But I wasn't upset. At home, I only used that magazine to put under my mountain bike's wheels when I returned home on rainy days.
Who says the internet is not killing old media...? Because, in so many cases - from shoddy local free mags, to the execrable, shameful News of the World (yes, Rupert Murdoch owned) in the UK - those old media loons deserve to die a death. Preferably a fiery one.